Little Happier: The Power of Telling the Truth: What Nebraska’s and Oslo’s Tourists Know

Little Happier: The Power of Telling the Truth: What Nebraska’s and Oslo’s Tourists Know

Happier with Gretchen Rubin

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Resumen

Gretchen Rubin discusses how honesty, even if unflattering, can be an effective marketing strategy, using Nebraska and Oslo's tourism campaigns as examples.

Etiquetas
marketing branding honesty advertising tourism
Participantes (1)
  • Gretchen Rubin
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Fecha de Publicación: 3 de febrero de 2025

Duración: 3 min

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Descripción del Episodio

Through two brilliant tourism campaigns—Nebraska's "Honestly, it's not for everyone" and Oslo's “Is it even a city?”--we discover the surprising power of embracing what others might see as flaws. The…

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Little Happier: The Power of Telling the Truth: What Nebraska’s and Oslo’s Tourists Know

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