Little Happier: The IKEA Effect, or How We Value Things According to What They Cost Us

Little Happier: The IKEA Effect, or How We Value Things According to What They Cost Us

Happier with Gretchen Rubin

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Resumen

The IKEA effect describes how we value things more highly if we've invested effort in making or assembling them, and this phenomenon has applications in various fields.

Etiquetas
self-efficacy behavioral economics ikea effect value perception effort justification
Participantes (1)
  • Gretchen Rubin
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Fecha de Publicación: 3 de julio de 2023

Duración: 3 min

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Descripción del Episodio

As IKEA, instant cake mixes, and meal-kit delivery services demonstrate, we often value things according to how much they cost us—whether that’s in time, money, energy, or imagination.Get in touch: p…

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Little Happier: The IKEA Effect, or How We Value Things According to What They Cost Us

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